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| Consumers currently feel a growing need for information about topics like ecology or sustainability. Brother on the other side needed to explain it’s approach to those environmental issus and wanted to demonstrate it’s philosophy of new consciousness (“Reform”). The challenge was also to translate something intangible, Brothers personality, into something tangible, a new visual language. A communication concept was necessary, that could be rolled out across such different media like print, web, animation or booth. |
| Brother Environmental Communication |
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| client: | Brother Industries, Ltd. |
| services: | visual identity, graphic design, booth design |
| team: | cm + 8 Brother |
| 2001 – 2003 | |
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