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		The brief was to develop a visual identity to credibly deliver on the Leipzig Book Fairs positioning as the biggest literature festival in Europe. The Leipzig Book Fair is also a communication platform for publishers. It revolves around presentations, sharing experience, and meeting business associates. The new Design had to communicate, what makes Leipzig unique for publishers and authors: the personal and inviting atmosphere and the opportunity to come into direct contact with their readership.
<  2 | 16  >		Leipzig Book Fair 1997 Visual Identity   client: Leipzig Trade Fair GmbH services: art direction, design and illustration team: cm + 2 YpsArt, Communication & Design/Berlin Agency				2 challenge
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